Olena Lukianykhina, Head of the Department of Socio-Economic Disciplines of Sumy Branch of KhNUIA, underwent advanced training in the programme "From applicant to student: marketing of the educational programme" and received a certificate.

The promotion of educational programmes is one of the modern elements of the communication policy of a higher education institution. Novelty, relevance, dynamism, timeliness, truthfulness, regularity of presentation are the principles that information content should comply with in order to encourage applicants to pay attention to your institution of higher education and choose a specialty to study.

The advanced training programme was aimed at developing the awareness of the principles and methods of creating interesting and unique content, channels of interaction with the audience in order to interest in the services of the educational institution through the use of its site, social media pages and others.

Some practical aspects of the use of the received information were discussed among colleagues. The acquired knowledge will be used while teaching the discipline "Introduction to Marketing" and during the career guidance work.